As the creative lead, I managed design projects for Visit Dallas' internal brand as well as external partners (such as Downtown Dallas Inc., Mary Kay, Ace Hardware, TBAAL Jazzfest, and more). I also engaged and oversaw a team of freelance designers. I played a key role in driving design efforts for brand initiatives, ensuring visually impactful and consistent branding across all campaigns and channels. I worked with the marketing team to develop concepts and designs for a wide range of projects, both in print and digital formats. This experience allowed me to refine my skills in project coordination, digital asset management and creating effective design solutions that enhance brand visibility.