Events
Branding - Designs
ANNUAL MEETING 2025
At Visit Dallas, I’ve worked on several large-scale events, including the Annual Meeting. In 2025, I developed the overall creative design for the event, including stage design, program mobile site, presentation, signage, and additional supporting materials.
Can-Do Spirit Day
In recognition of U.S. Travel Association National Travel and Tourism Week, our team developed the first-ever Dallas Can-Do Spirit Day! Officially declared by Dallas City Mayor and Dallas City Council, May 7's Dallas Can-Do Spirit Day allowed us to celebrate the invaluable impact tourism generates for our city with our industry partners and give back to our community. I developed the overall theme creative for the event including Visit Dallas booth, Swag Shop, signage, and the National Travel and Tourism week graphics in city hall.
ANNUAL MEETING 2023
In 2023, my creative concept was the backdrop for the event in photo opportunities, presentations, signage, videos, table decor, programs, menus and more. In the process, I used several programs to bring the visuals to life through movement. Working with an events team, I established stage design, table design and video presentation design.
DI - OPENING RECEPTION
Creative Managed
During Destinations International’s 2023 conference, Visit Dallas hosted the Opening Reception. We were tasked with creating this event from top to bottom, and my team and I brainstormed several theme ideas. I presented the idea of partnering with the State Fair of Texas after seeing their fun 2023 commemorative theme and worked with them to secure their artwork elements that we used throughout the event. Working with AT&T Discovery District, event producers, designers and vendors, we created the largescale media wall graphics, backdrops, prizes, invites and other deliverables to make a mini “State Fair of Texas.”
WHISKEY AFFAIR
I have worked on all design aspects for this annual signature event, including welcoming signage, vendor signage, bar menus, BOGO lights, custom whiskey video, TM matchbox, programs and all digital and print collateral. The 2017 event was postponed due to Hurricane Harvey, so for 2018 we had a chance to have a photoshoot for the digital ads and social posts. We wanted to transform the event with a sophisticated 1920s theme. I pieced together a lot of clips of 1920s footage of films, commercials and documentary videos to have a backdrop of the era surrounding the scene.
"The signature whiskey panels opened up the night with some exclusive whiskey education while live music by Doc Watkins entertained the crowd deep into the evening. Guests were treated to fantastic food pairings and hand crafted cocktails provided by Bosscat Kitchen, Helen in the Heights, Reserve 101, and Ramen Tatsu-Ya. Other highlights to round out the night include amazing photos taken at the Texas Parks and Wildlife Foundation‘s photo booth and Feeding Texas raising over $2,000 in donations for Hurricane Harvey."
The 2016 Whiskey Affair was a work in progress. We had a fairly new creative and events teams, and ads had gone out with the past creative by the time I came onboard. I had to keep with the overall branding, but enhanced it to create the designs you see.
See the recent event photos here Whiskey Affair Flicker.
Cook Like A Texan
This event started as a collection of bites from some of the best chefs in Texas. Inspired by the 2016 cover "Cook Like A Texan", this event was first hosted in Downtown Dallas and it had a picnic in the park theme. It was a little cold but the event turned out to be pretty delightful. The color scheme was created to compliment the cover of blue and orange. All designs were created by me and the Texas Monthly marketplace booth.
The second Cook Like A Texan was hosted in San Antonio at the Pearl Stable. It was changed to be more of an intimate sit down dinner. The designs went into a big revision to match the changes. I came up with a minimalistic design that provides a pop of color that encloses the logo and vector of the Stable, I created.
MEATUP
Hosted by the food editors of Texas Monthly, this event was a selection pitmasters and chefs choice meat variety. This was one of my favorite event theming and I had an opportunity to create the look and feel of the event. he signage was hand created by our creative team to be chalkboard based with a die-cut sticker, so that the chefs and pitmasters could write their menu which unfortunately didn't seem to happen. I came up with the interactives for the event and started the lighting option that most of the events at Silver Street Studio use now. We went with a backyard barbecue feel with grass, picnic tables, white picket fence, and backyard games.
BBQ FEST
BBQ Fest is an annual event put on by Texas Monthly. It includes the Top BBQ joints in Texas plus seminars and events during the whole weekend. Our creative team created the branding and with that I created several of the signs and collateral pieces including the welcome signs, bar menus, VIP signs, sponsor signs, and a few booth signs like the Texas Monthly booth. However, two pieces that were requested to be off brand I created with complimentary elements are the bandana and volunteer shirts.
Brisket Brunch was one of the weekend events put on at Juilet Italian Kitchen. I did the designs for the previous year so it was wonderful to do it again. I took the color scheme laid out by the creative team and created all the collateral pieces for Brisket Brunch including digital, welcome sign, contest sign, menus, and other elements. A fun detail we did for the weekend was hand sew the banners, so personally I sewed this particular banner as well as designed it.
More on Fest | Brisket Brunch • More photos of Fest | Brisket Brunch
